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What happened to direct marketing?
I’m worried to say that I fear direct marketing as a skill has disapeared. how many people even know what a johnson box is and how to use it? In our rush to become integrated, 360 and digital we have...
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Mad Men, and the dying art of the account exec
The more I watch Mad Men, the more I compare it to our business today and start asking myself certain questions. Some have obvious answers like the role of women, the drinking and the smoking and the...
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Packaging, content and delivery
Mark Zuckerberg is no Steve Jobs, and we probably knew that already. But for those of you that watched the livestream update from Facebook HQ last night (or yesterday afternoon, depending on where you...
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How do we build knowledge in the agency business?
The question of building knowledge in this industry has arisen more frequently recently, mainly as a result of expanding markets in particular areas such as digital and interactive and also as a result...
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Reinventing marketing strategy, plans and thinking
As I read the pipeline article on ‘learning to unlearn‘ it occurred to me how key this idea is when applied directly to the way we plan marketing and communications campaigns today. The last few years...
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Can you afford not to crowd-test?
The media traction that the ‘new’ Gap logo is getting should surely be a lesson to all of us in testing, crowdsourcing, or both. It has been quite a while since we have seen a rebrand take up this much...
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The war for digital talent in advertising
Is there enough 360 experience to go around? Are tighter criteria making the talent pool smaller for recruitment today? It seems like everyone is chasing after the golden goose right now – the speed at...
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Getting ready to ‘Make Digital Work’
In a couple of days I’m taking the 14 hour flight to head to New York for Colorado University’s, Boulder Digital Works Executive Workshop – Making Digital Work. This is the first time the programme has...
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BDW Making Digital Work – Day 2, Afternoon
The afternoon session kicked off with Scott Prindle (@prindlescott) VP Creative technology at CP&B giving us real insight into the development of technology within the agency and the appearance...
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Are you the Mayor this Christmas?
I lost my mayorship of the office this morning… 3 days before Christmas, and I’m distraught. The fact of the matter is that I’ve been trying exceptionally hard to compete with a colleague (thanks...
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